Skip to content

About the Masthead

About Atlantic Surfing

Joan Coleman — Founder & Lead Editor

Joan Coleman

Founder & Lead Editor

More than ten years immersed in surf industry publishing, gear-review aggregation, and owner-report analysis across Atlantic surf communities on both sides of the ocean.

The question that kept coming back, year after year, was the same one: why do so many surf gear guides treat the Atlantic as a discount market? The implicit assumption — that East Coast and European Atlantic surfers are settling, buying second-tier equipment for second-tier waves — was wrong when I first noticed it and it's still wrong now. That framing steers readers toward commodity picks and quietly steers them away from the boards, wetsuits, and fins that would actually serve them better. Building a site that refused that premise wasn't a side project; it was the entire reason to build one.

What I bring to this is a researcher's discipline applied to a surfer's vocabulary. I don't arrive at a recommendation by paddling out — I arrive at it by mapping every credible owner report, every independent review, every published spec sheet, and every brand claim against each other until the picture is honest. Across hundreds of board models, dozens of wetsuit lines, and years of watching how gear performs in aggregate, patterns become clear in ways that no single session ever could. I know which brands' sizing runs small because owners across four continents say so consistently. I know which fin systems the intermediate market keeps returning to after trying the alternatives. That kind of signal only comes from volume and time.

The way this site works is straightforward: every guide starts with a genuine question a surfer is trying to answer — which wetsuit thickness for a November dawn patrol in New Jersey, whether a mid-length is a better investment than a second shortboard, how much a custom shape actually costs versus an off-the-rack performance model. I research that question exhaustively using published specs, aggregated owner reviews, brand documentation, and independent surf media analysis. The answer covers the full range of what the market offers, from the accessible entry point to the premium tier where the engineering genuinely justifies the price. Affiliate links to Amazon, Evo, Boardcave, Cleanline Surf, and other specialty retailers fund the work without distorting it.

What we will not do is pretend the premium segment doesn't exist or isn't worth your attention. A Firewire Helium at $950 and a Patagonia R2 Yulex at $549 are not aspirational footnotes — they are the products that owners consistently rate highest, hold longest, and recommend most. Burying them at the bottom of a guide to protect a cheap affiliate pick is a disservice. Equally, we won't pad guides with gear that reviewers and owners flag as underperforming just because it has a recognizable name or a generous commission rate. The editorial line is the editorial line, and the product catalog follows it — not the other way around.

This site is written for surfers who take their equipment seriously, whether they're buying their first real board after graduating from a rental or building out a quiver for a range of Atlantic conditions. It's for the person who wants to understand why a fish works in gutless summer surf, what the actual difference is between 4/3 and 5/4 wetsuit construction, or whether a traction pad is worth switching to after years of wax. If you've ever felt like a gear guide was written for someone else — someone with less curiosity, a smaller budget, or a simpler set of questions — this one is for you.